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Samuel Koh

Founder, Producer Framework
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My journey began in the Financial Services Industry in 1993, and by 1995, I discovered my true passion and calling: crafting tech solutions to support the Financial Advisers and Consultants. Fast forward to 2015, I founded the Headquarter Client Engagement Platform, integrating multiple tools into one seamless system.

Headquarter (by Heartzmail) was recognized as the Insurtech of the Year in both 2021 and 2022 at the Asia Trust Life Agents and Advisers Awards, standing out among over 280 companies across 17 territories.

In 2023, I started HQ Foundry, we’ve now created the Producer Framework. It is designed to tilt the needle towards giving the adviser an advantage in the Sales Process. (Tap on WhatsApp above to organise a demo)

HQ Foundry also operates HQ Cycling Academy, a Youth High Performance Cycling development team. This is a project that aligns the technological strengths of our company with youth development at the grass root, which I started in 2019.

I’m grateful for the opportunities to make a difference in the industries and communities that we work in. We continue to be passionate and look forward to grow our impact and contribution.

Credentials

Innovator | Designer | Technologist | Agentic Engineering

STORIES

Worth Sharing

Testimonial
7 years working together
Joan Tong
Ex-Insurtech Biz Devt
I wanted to personally recommend someone I’ve had the privilege of working closely with for about 7 years - Samuel, the original founder of Headquarter.io.

During my time as a biz devt person at HQ, I saw firsthand how the solutions he built genuinely helped many of my customers who are FCs - not just in productivity, but in how they approached and grew their advisory business.

I’ve also learned a lot from him over the years, especially in terms of the deeper thinking and strategies behind doing well in this industry.

He’s recently launched something new called Producer Framework, and it’s already being adopted by some top agencies.

I strongly encourage you to connect with Samuel. He brings a rare depth of thinking, and I believe even a single conversation with him could shift how you lead and grow your team.
Testimonial
Lunch with Benny Ong
Samuel Koh
Founder & CEO
at Producer Framework
In 2018, I invited Benny to speak in our Estate Planning Conversation seminar. Although I’ve heard of Benny many times over the years, I was finally introduced to him through Allen Lim (Founder and President of Asia Estate Planning Association).

At 80 years old now, Benny still spends time advising his friends & former clients on a weekly basis.

I look forward to conduct the next Estate Planning Conversation Seminar and we will learn from Benny through his journey.
Testimonial
High Trust Systems
Michael Seow
Senior Financial Services Director
at Prudential - Strategic Partners
I've known Samuel for more than 10 years and we are using the Producer Framework platform which provides us with a several key sales & service automation capabilities such as this Recommendation System itself. Do get to meet and know him to explore how this can help your organization.
Testimonial
Stay Ahead of your Competition
Nicholas Tay
Senior Financial Services Director
at AIA - TrueNorth Financial
In view of the changes in our industry and technological disruptions, it's crucial for our Consultants to be updated and have our operations backed by technologies. Producer Framework is a strategically important one.
Testimonial
Vera & Team
Samuel Koh
Founder, Producer Framework
It was an absolute pleasure to have a few sessions working with Vera and the various team members. We onboarded…
It was an absolute pleasure to have a few sessions working with Vera and the various team members. We onboarded the Producer Framework and also the Trust Referral Training. This is a tight-knitted group of like-minded career builders. Their clients are so blessed to have them.
Testimonial
Gain More Referrals
Jay Zhou
Master Financial Consultan
at Prudential Assurance Co
Samuel, my service provider, has been incredibly supportive throughout my journey. His “Producer Framework” application has made client management much…
Samuel, my service provider, has been incredibly supportive throughout my journey. His “Producer Framework” application has made client management much easier and has helped me gain more referrals. I highly recommend this app to anyone looking to streamline their business operations - it can truly make a difference.
Testimonial
Meet Samuel Koh
Charles Juay
Group Financial Services Director
at Prudential - Charles Juay Organisation
I'd like to introduce Samuel, who is the founder of the Producer Framework platform. Our group has been using Samuel's…
I'd like to introduce Samuel, who is the founder of the Producer Framework platform. Our group has been using Samuel's solution for more than 5 years and recently we have 100% adoption on the Producer Framework. Hope you can link up with Samuel.
Testimonial
Channel NewsAsia Documentary - An Astronomical Journey
Samuel Koh. Founder of Producer Framework & HQ Cycling Academy
You can watch this inspiring documentary here. I got to know Lim Seng in 2013 and kept up with…
You can watch this inspiring documentary here.

I got to know Lim Seng in 2013 and kept up with him over the years on this project to send the First Singaporean to Space. We were finally in Alice Springs Australia in May 2018 together with 70 others including the fun crew from CNA!
Testimonial
Meet someone interesting
Regina Ong
Financial Consultant, Prudential
I've known Samuelfor the past 5 years. He's been a great help and resource to our family's financial planning. A…
I've known Samuelfor the past 5 years. He's been a great help and resource to our family's financial planning. A trusted friend indeed. Do get to know her. Would be great to have a good mind to tap on should you need an opinion.
Testimonial
100% Adoption in our Group
Christopher Lek
Financial Services Manager
at Prudential - VGrat
You got check out the Producer Framework, which can create an un-parallel advantage for your business. Please touch base with…
You got check out the Producer Framework, which can create an un-parallel advantage for your business. Please touch base with Samuel and get to know him.
Testimonial
The Estate Planning Conversation Aug 2018
Samuel Koh. Founder of Producer Framework & HQ Cycling Academy
We missed Keon Chee, our moderator in this picture. HQ brought together this event with the support of our friends.…
We missed Keon Chee, our moderator in this picture. HQ brought together this event with the support of our friends.

Bottom from left: Michael Seow, Benny Ong & Allen Lim. Top from left: Zi Lem, Will Ho, Samuel, Joan Tong and David Chee.

A BIG thank you to all of you!
Testimonial
First Singaporean to Space - Alice Springs Australia May 2018
Samuel Koh. Founder of Producer Framework & HQ Cycling Academy
I am privileged to head the Media/Crowdfunding team for the First Singaporean to Space project. It was sad that…
I am privileged to head the Media/Crowdfunding team for the First Singaporean to Space project. It was sad that we could not launch due to unexpected strong winds in the jet stream more than 100 knots. But the team isn't giving up. In the picture is Maj. Yip Chuang Syn, (SMASH) an active Air Force Pilot, who will be Singapore's first Astronaut when the flight attempt happens in 2019!
Testimonial
UNIQUELY CREATIVE
Yona Foo. Senior Director. TOT/COT & Qualifying Life Member.
Business discussion with Samuel always excites and inspires me that there are so many business opportunities I can create by…
Business discussion with Samuel always excites and inspires me that there are so many business opportunities I can create by using his systems and ideas. A more effective advisory process sets me apart. Worked with him for the past 20 years. Truly appreciate his work!
Testimonial
A BEER AFTER THE GOSPACE VIDEO PRODUCTION
Samuel Koh. Founder of Producer Framework & HQ Cycling Academy
Together with International film director and scriptwriter Zi Lem and the very talented Jon Tan, who was our actor for…
Together with International film director and scriptwriter Zi Lem and the very talented Jon Tan, who was our actor for the First Singaporean to Space project. Great fun!
Testimonial
NUS Business School - Understanding Cryptocurrencies & Blockchain
Samuel Koh. Founder of Producer Framework & HQ Cycling Academy
I had a great time giving this talk to the NUS MBA Business & IT cohort. Thanks to Daniel Chang…
I had a great time giving this talk to the NUS MBA Business & IT cohort.

Thanks to Daniel Chang for the introduction and Akash Narang for all the coordination and hard work to make this happen.
Testimonial
Meet someone interesting
Eric Feng - Your Public Speaking Coach
I'd like to you to get to know Samuel, who is the founder and creator of Headquarter.io, which is a…
I'd like to you to get to know Samuel, who is the founder and creator of Headquarter.io, which is a Client Engagement System. I'm looking at integrating HQ into my training as well. I'm confident it will spur growth for your team.
Testimonial
A PROVEN SYSTEM
Gregory Fok, MDRT 2006-2016. Director Of Sales. Manulife Financial Advisory.
I've used the Trust Referral System approach since 2016 and it has helped me grow my marketplace with qualified leads.…
I've used the Trust Referral System approach since 2016 and it has helped me grow my marketplace with qualified leads. What I like is that I'm able to start every new relationship on a high note and very well positioned.

Disclaimer

The opinions and views expressed here are my own and do not necessarily reflect the views of my company or any affiliated organizations.